Profile for positions in Corporate Communications/Public Relations

Resume Category : Advertising/Mass Media

Profile for positions in Corporate Communications/Public Relations	Posted on : 12th-Sep-06
Location: India	Download Resume
Contact : Suryakant Mishra, Ph. 09819753541	Send Email

Description

SURYAKANT MISHRA
Flat No. 103, C-7, Shanti Vihar, Mira Road (E), Thane – 400 048, Mumbai.
Ph: 9819753541(M), 022 2813 2167 ®, E-mail: suryakant_in@yahoo.com
________________________________________
Seeking senior managerial positions in Corporate Communications/ Public Relations; in a frontline organization of repute.

PROFESSIONAL SNAPSHOT
 A dynamic and resourceful professional with around 10 years’ rich experience in Corporate Communications/ Public Relations. Currently associated with Mahindra & Mahindra as Sr. Manager (Corporate Communications).
 A keen planner, strategist and implementer with demonstrated competence for corporate communication planning, image building and effecting media strategies for enhancing company awareness which in turn contributes to ameliorated business.
 Pivotal in instituting corporate communication departments at 2 major companies.
 A keen communicator with proven ability to establish sound business relations with customers, media agencies and the general public.
 Pursued Post Graduate Diploma in Journalism and Public Relations from Indian Institute of Mass Communications.

CORE FUNCTIONAL STRENGTHS

Strategy Planning
 Framing strategies for establishing greater awareness about the company and its associated operations.
 Networking with the top management for recommending viable business solutions.
 Conceptualizing and implementing plans for facilitating generation of augmented revenue.
 Mapping the movement of competitors and industry counterparts and accordingly fine tuning plans.

Corporate Communications/ PR
 Networking with media personnel and establishing long-standing associations with them.
 Organization of press conferences, media trips, interviews for apprising the media about company’s present and future activities.
 Coordinating with advertising agencies for development of appropriate communications plans for generating product awareness.
 Gauging the effectiveness of promotions and accordingly making changes.
 Conducting conferences, seminars, and annual events for building greater public awareness.
 Updating the staff and client with company news and actively involved in producing publications such as brochures, in-house magazines, news letters, journals.

Media Planning & Management
 Handling appropriate media selection for generating awareness about company operations.
 Collating information on product performance, market presence and brand position vis-à-vis competition in liaison with market research & consulting agencies.
 Evaluating new communication media from time to time and effectively adopting the same.

Team Management
 Inculcating a positive attitude amongst the employees.
 Mentoring and motivating subordinates to make them perform to the best of their abilities

CAREER HIGHLIGHTS

Since Nov 05 with Mahindra & Mahindra, currently designated as Sr.Manager (Corporate Communications)

The position reports to GM (Corporate Communications), Team size handled: 6

 Looks after the Media Relations, which includes organization of Press Conferences, Media Trips, One-on –One Interviews and Writing of Press Releases.
 Responsible for the Media coverage at the local level.
 Interacts with the Advertising Agency for the Print, Television and Outdoor campaign, which include providing creative inputs.
 Manages the Mahindra website in terms of branding and updating it.
 Handles the advertising campaign in the Radio.
 Edit an in-house magazine called “INGENIOUS” for the employees.
 Looks after the publication of a customer newsletter for the Mahindra customers.
 Initiated the concept of “Net- Chat” of the employees with the top management.
 Responsible for all other internal communication activities including organization of the “Employee Communication Meeting” on a quarterly basis and organization of “Annual Communication Meet”.
 Representing the company in various forums.

Aug’02 – Nov 05 with Birla Sun Life Insurance (Aditya Birla Group), as Manager (Corporate Communications)

The position reported to Associate Director (Marketing & Communications). Team Size Handled: 4

Significant Contributions

 Essayed a major role in establishing the corporate communications department in 2002.
 Engaged in BSLI advertising campaign for two consecutive years, which included the Print, Television and Outdoor Advertising. Also involved in BSLI Branch merchandising.
 Handles Media Relations, which includes writing of press releases, managing press conferences, one-on-one interviews with the top management, organization of media trips and managing the local media.
 Distinction of initiating a Doctor's Programme all across the country meant for enhancing the BSLI Brand image. The team received an award from the Asian Insurance Forum for being the second most effective marketing & communications campaign in 2004.
 Brought out an in-house magazine called “Roshini” for apprising the employees about company activities and performance.
 Initiated publishing of a quarterly newsletter called ‘Life Line’ for the company policyholders. The aim was to educate customers about the company’s new policies and their associated benefits.
 Spearheaded website promotions for BSLI as a part of building the brand.
 Key institutional clients handled include IDBI Bank, Citibank, Bank of Rajasthan, Development Credit Bank and Catholic Syrian Bank.

Jan’00-Aug’02 with SKF Bearings India Ltd. as Manager (Corporate Communications)

The position reported to General Manager (Marketing & Communications), Team Size Handled: 3

Significant Contributions

 Pivotal role in initiating corporate communication activities in the company in 2002. This involved determination of corporate communication requirements.
 Handled Media Relations, which included writing of press releases, media trips and press conferences.
 Instrumental in organizing the annual Autoshow for two consecutive years.
 Organized a number of dealer meets and stockist’s meets all across the country.
 Involved in SKF's media planning and advertising campaign for two consecutive years.
 Managed the SKF website in terms of branding.
 Handled the SKF in-house magazine called “INDORAMA” for two consecutive years and initiated a number of employee communication activities including a Net-Chat with the employees by the CEO.

Feb’98-Jan’00 with Abacus Integrated Corporate Communications as Asst. Manager (Client Servicing and Media Relations)

A part of Triton Communications (PR Agency)
The position reported to VP (Corporate Communications), Team Size Handled: 7

Significant Contributions

Played a major role in the establishment of the PR division at Triton.
 Handled Media Relations, which included organization of press conferences, media trips and one-on-one interviews for some of the reputed corporate houses all across the country.
 Organized a number of training programmes for the employees of clients such as Morgan Stanley & GJEPC to improve the media management skills while at Abacus.
 Handled key clients such as Kinetic Engineering, Tata Finance, Eureka Forbes, GSL and Gati. Also handled the PR for Ms. Diana Hayden, the Ex Miss World.
 Instrumental in the management of Crisis Management for GSL, which led to substantial positive press coverage about the company.

Jun’95-Feb’98 with Sahara India Housing Limited as Sr. Executive (Corporate Communications)

The position reported to Senior Manager (Corporate Communications), Team Size Handled: 4

Significant Contributions

 Involved in Sahara's advertising and PR campaign for the Amby Valley project. The campaign was highly successful in creating the brand awareness.
 Organized a number of media trips and celebrity trips to the project.
 Played a key role in the management of Media Relations for the project.
 Involved in the organization of Events involving popular film and television personalities.
 Initiated a number of internal communication initiatives, which included organization of events and contests amongst all the employees.
 A key member of the team which was involved in the management of the website for Amby Valley.
 Handled the in-house magazine in coordination with all the departments.

IT SKILLS: HTML, C Programming, Java Script, Front Page, ASP and MS Office.

ACADEMIC CREDENTIALS
 Executive Post Graduate Programme in Management from NMIMS.
 Post Graduate Diploma in Journalism & Mass Communications (specialization in Public Relations and Advertising), Indian Institute of Mass Communications in 1995.
 M.Phil (Specialization in Development Communication) from Delhi University in 1993.
 M.A. (Specialization in Development Communication), from Utkal University in 1990.
 B.A. (Hons.), Ravenshaw College, Utkal University in 1987.

PROFESSIONAL MEMBERSHIPS
• Currently a member of the following:
 PRSI (Mumbai Chapter)
 IIPA (New Delhi),
 CII Committee on Corporate – Voluntary Association Partnership
 XIC Academic Council.

DATE OF BIRTH: 5th June 1968.